Business World Feature


Last 2014, Business World Online featured one of our activations for BPI Personal Loans in Ayala Center Cebu. December of 2014, in time for the Christmas season, we executed a wishing well for BPI Personal Loans allowing shoppers to write their wishes on a paper and tossing it into the well.  The article on Business World by Nanette Franco-Diyco briefly describes the BPI Wishing Well and claiming that it’s a “good soft-sell marketing gambit”.


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