Last 2014, Business World Online featured one of our activations for BPI Personal Loans in Ayala Center Cebu. December of 2014, in time for the Christmas season, we executed a wishing well for BPI Personal Loans allowing shoppers to write their wishes on a paper and tossing it into the well.  The article on Business World by Nanette Franco-Diyco briefly describes the BPI Wishing Well and claiming that it’s a “good soft-sell marketing gambit”.

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